The McMichael and Diamond Estates launch Group of Seven wine collection, which has already won an Ontario Wine Award

By June 21, 2016Uncategorized

FOR IMMEDIATE RELEASE

June 21, 2016, Kleinburg, ON – As part of its 50th anniversary season, the McMichael Canadian Art Collection has launched a new wine collection in partnership with Diamond Estates, featuring Group of Seven artworks on the bottles. The Chardonnay and Cabernet Merlot wines are available at LCBO stores, and fifty cents from every bottle sold goes to the McMichael Collection.

Recently at the 2016 Ontario Wine Awards, the Diamond Estates 2014 McMichael Group of Seven Chardonnay was awarded the gold medal in the Canadian Food & Wine Institute at Niagara College Unoaked Chardonnay Award category.

“Art and wine make the perfect pairing,” said Nick Foglia, Director of Communications, Marketing and Sales, McMichael Canadian Art Collection. “Like wine, art creates memorable experiences and evokes emotions—and that’s our very intention at the gallery. As the McMichael toasts fifty years, we are grateful to have the privilege of working with great partners, like Diamond Estates, in sharing the story of the McMichael as a place that celebrates ‘The Art of Canada.’”

“We are pleased and excited to have been chosen to partner with the McMichael to create a unique wine experience to honour the iconic Group of Seven,” said Murray Souter, President and CEO of Diamond Estate Wines and Spirits Inc. “Just as the Group of Seven are so closely associated with the Canadian north, our McMichael Collection Cabernet Merlot and Chardonnay are crafted in Niagara-on-the-Lake and closely associated with the land and people of the region.”

The wines are featured in the current issue of LCBO Food & Drink magazine (page 60), which is available for free at the LCBO.

About the McMichael Canadian Art Collection
The McMichael Canadian Art Collection is an agency of the Government of Ontario and acknowledges the support of the Ministry of Tourism, Culture and Sport, and the McMichael Canadian Art Foundation. It is the foremost venue in the country showcasing the Group of Seven and their contemporaries. In addition to touring exhibitions, its permanent collection consists of over 6,000 artworks by Canadian artists, including paintings by the Group of Seven and their contemporaries, as well as First Nations, Métis and Inuit artists. The gallery is located on 100 acres of northern landscape and hiking trails at 10365 Islington Avenue, Kleinburg, north of Major Mackenzie Drive in the City of Vaughan. For more information: mcmichael.com.

About Diamond Estates – The Winery
Visitors to Diamond Estates are encouraged to tour and taste their way through this state-of-the-art winemaking facility, home to some of the most popular VQA wines in the province. Under the watchful eyes of award-winning winemakers Scott McGregor and Tom Green, this one-of-a-kind winery produces a wide range of wines crafted to suit any palate including EastDell, 20 Bees, FRESH and Lakeview Cellars wines. When visiting the winery, be sure to enjoy their “Cellar Floor Experience”—it is unlike any other.

1067 Niagara Stone Road, Niagara-on-the-Lake, ON L0S 1J0
For more information, please call 905.685.5673 or email TheWinery@diamondwines.com

Shop online anywhere in Ontario, 24/7 at diamondestates.ca/site/buy-niagara-wine

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Media Contacts:

Daniela Travierso-Galati
Media Relations and Communications Coordinator
McMichael Canadian Art Collection
905.893.1121 ext. 2210
dtravierso-galati@mcmichael.com

Nick Foglia
Director, Communications, Marketing and Sales
McMichael Canadian Art Collection
905.893.1121 ext. 2265
nfoglia@mcmichael.com

Peter Toms
Brand Marketing Manager
Diamond Estates
416.571.2622
ptoms@diamondwines.com

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